About Us

"Shed light on the path and the Journey is easy." ...Pennie Douglas

Gold Award

William H. Douglas Foundation

The William H. Douglas Foundation, a non-profit 501(c)(3) organization offers pathways designated to help underrepresented students navigate through the diverse and complicated challenges of achieving their post-secondary degree or credential.

Our Mission: Aligning students with the right college that fits them academically and financially to be successful in their chosen professional career. WHD strives for every under represented student to be able to go to the college of their choice no matter what their parent's income.

WHD engages students, parents, counselors and school administrators in the pursuit of the common goal to increase college admissions, retention and graduation. It is important to recognize that admissions must be obtainable for every student, especially for the working middle class. Our students work hard to be top in their class, WHD wants to insure those students a quality education at the institution of their choice.

WHD Student Advocacy Group™ offers workshops in college preparedness, financial aid, college/vocational selection, and Personal Statements; VIP campus tours; one on one advisory sessions; monthly communications; research and portfolio development. Our Advocates are highly motivated, hardworking and accomplished individuals. Advocates make a difference in young people's lives by ensuring they get the tools and strategies needed to be successful in making informed decisions on college selection and retention.

The Foundation's success is measured by the success of our students. Mr. William H. Douglas, Jr. life's accomplishments epitomized the spirit and heart of this Foundation. Education, determination and perseverance were key to his success and ours.

Go to "WHD BIOGRAPHY" to learn more about Mr. Douglas, Jr.


"I enjoyed meeting and spending time with you yesterday regarding our daughter's college aspirations; we both agreed the meeting was very helpful in gaining direction and perspective. The college process can be overwhelming, we’re so very grateful for you and the William H. Douglas Foundation, your passion for helping kids obtain their college goals is very evident! Thanks so much!"

...Kimberly B.

"We orginally sought the WHD Foundation to assist us with our son's athletic recruitment packaging. Our expectations were exceeded. The package was state of the art, attractive and effective. It created more college offers than we thought possible."

...D. Weldon

"I really appreciate your help, I wish I had found your organization sooner."

...J. Amezcua

"Your organization has been there from day one to guide him (student) through everything....I highly recommend your service to any high school student looking to attend college."

...C. Lincoln